https://www.bohyunkim-ux.com/about daily 0.75 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/ad330c24-fb19-419f-8e06-1d2a7ae4f81b/IMG_6826+copy.jpg About https://www.bohyunkim-ux.com/home daily 1.0 2022-08-28 https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/3522e92e-b86e-4a47-9e86-24615e065f9e/IMG_1580.jpg Home https://www.bohyunkim-ux.com/works daily 0.75 2020-05-13 https://www.bohyunkim-ux.com/works/pivotapp monthly 0.5 2020-02-07 https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580330053916-FH4B8N5BCGU0L3RH4RPI/image-asset.jpeg Works - Pivot Travel App - Problem: Planning an itinerary for a trip and then adhering to it can be very stressful. Even after spending hours deciding where and when to go, we are often set back by various unanticipated obstacles. How can we plan with minimum effort while visiting maximum places planned beforehand? https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1581107949333-3Z4USXHF52AIQQ6NGWOQ/pivot+thumbnail.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580331862693-LQOWIXA8VQJA556SC38T/Experience+Journey+Map.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580402656481-PPPX9MLK588D9NLSQCBP/Screen+Shot+2020-01-30+at+11.42.27+AM.png Works - Pivot Travel App - U https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580405818572-LQTS50MQQMQ745G3Z7WC/10.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580403844558-SXJWRPIREGJ4B4JL95BN/interview+analysis.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580403993488-JFD12VJNR2UFWUYDKHW3/Screen%2BShot%2B2020-01-30%2Bat%2B11.41.29%2BAM.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580409772677-FLV04HVCLEWQUB4S66J2/26.jpg Works - Pivot Travel App Site Map https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580408810953-W6VWFZPIJ8MPK0107EFU/feature+prioritization.jpg Works - Pivot Travel App MVP & Feature Prioritization https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580409028040-ULZI9O7A9DLDXWEBVTGN/section+stuff.jpg Works - Pivot Travel App Information Architecture https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580408761457-HY5GI836KMYMBK6J7N8A/lo-fi+wireframes.jpg Works - Pivot Travel App Low Fidelity Wireframes https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580411093712-QLLYAZBUE06TM2N75JVX/save+instantly%402.5x.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580416458878-PQEM8VXTJDFSFG5DJ0XX/organize+by+proximity+.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580416961374-2KS256N7O3DBOQ2BD0DP/situationalwn_2.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580416905874-ZI4HT9XID1HIBIHSZM6H/situationalw%26n_1.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580417617031-W6OUOWYYK43HFAXE6R8Z/validate+recs2.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580417717179-PUGZMDEIS51I4YXUZKYA/validate+recs1.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580419754638-8TML00WF0UVSH8QOA485/share+partially.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580421167061-AY6XZEN9ZQYF392457VN/Hotel+settings.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580421013914-FYLIG47CMJ0RRHAXCNLQ/importinstagram.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580421199728-KOTAXSMG1B6MSIVSWDXB/dashboardcategories.jpg Works - Pivot Travel App https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580407320110-W51FZGXLMLY2KSJN4WJ4/user+persona.jpg Works - Pivot Travel App Target User Persona https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580407358991-AGMV2DDVQOXWG7G4W0QM/pov+.jpg Works - Pivot Travel App Connecting Pains & Gains https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580407382942-HR2RU76JE5K54402539T/how+might+we.jpg Works - Pivot Travel App How might we? (Solution brainstorming) https://www.bohyunkim-ux.com/works/squaresign monthly 0.5 2020-02-03 https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580680557222-6QYVJHZK33T29U3BPKAC/esignature.jpg Works - SquareSign - Problem: Blockchain technology has innovative characteristics, such as transparency, immutability, and automation, that could revolutionize how we perform everyday tasks. For example, document-sharing and digital signature on the blockchain have a multitude of benefits but are overlooked and distrusted. How can e-Signature on the blockchain be more widely used and user friendly? Source: https://exonum.com/blog/09-27-17-digital-signature/ https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580679564354-YEZ47K0DUQM6D3N98R86/bezel%2Bthumbnail.jpg Works - SquareSign https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580703992043-CLOXIXV8GJQLTTO730OO/image-asset.jpeg Works - SquareSign https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580703541909-AOWX33ZIA60NG599GW6V/market+opportunity.jpg Works - SquareSign https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580703509616-CJE9C2ZAX7FZCJLZXPJ3/competitive+analysis.jpg Works - SquareSign https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580750212658-CJ3YGM8BDOP0EQARSAWM/task%2Bflow.jpg Works - SquareSign User Flow for two signature scenarios. Sign #1 (View / Receive) and Sign #2 (Accept / Sign) are indicated by pink boxes. https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580704820182-7VLO2CER87I0NKFBEVB9/13.jpg Works - SquareSign https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580704868448-NPGKLRSON6HQ40E4Q3ZT/13.jpg Works - SquareSign https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580750939756-X11JWONY71WVYUW1IJW6/8.jpg Works - SquareSign Notes from team meeting https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580750805715-1G58UVPSW05MMXZXHTQ3/user+flow.jpg Works - SquareSign Site Map https://www.bohyunkim-ux.com/works/deversifi-microsite monthly 0.5 2020-02-05 https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580755861332-OXZYFSC76Y7KSONDQGWA/deversifi-integration.png Works - Deversifi Microsite - Problem: One of Squarelink’s core product is the “wallet” or account platform, which allows users to access decentralized applications and manage their crypto assets. Squarelink recently partnered with DeversiFi, an exchange platform that rebranded itself to evolve towards full decentralization. How can Squarelink utilize the partnership to differentiate itself from other wallets and seamlessly onboard users to the new platform? https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580757338211-OSCB2OLGN05JZ2Z222KM/7.jpg Works - Deversifi Microsite https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580757245583-2BNSN6TF2U458R3A6VQX/4.jpg Works - Deversifi Microsite - 3) workshop registration Source: https://blog.enigma.co/community-update-enigmas-ethboston-trip-report-9bfb79faa782 https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580757392213-OR4FC7ARR89CRNV7V9ET/8.jpg Works - Deversifi Microsite https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580758897847-W6C4V5HY0344QO40KDNF/Ethfinex+User+Flow.jpg Works - Deversifi Microsite https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580759324188-IZJQE7YGMUVLFEAOLGST/Screen+Shot+2020-02-03+at+2.38.56+PM.png Works - Deversifi Microsite https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580759869844-M2VCAKN1G9HHCPGR0M6B/Screen+Shot+2019-11-15+at+10.46.38+AM.png Works - Deversifi Microsite https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580760724279-0PCSFS76Y80VVPOGTJV4/deversifi-integration.png Works - Deversifi Microsite Connecting to your Squarelink Account via Deversifi https://www.bohyunkim-ux.com/works/eventpass monthly 0.5 2020-05-13 https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580422658968-8P4P5KNYRKDS7ICG2LET/blockchain_mainstreamadoption.jpg Works - Squarelink EventPass - Problem: How can Squarelink create a PoS (Point-of-sale) system on the blockchain that could be intuitive and simple to use for any mainstream user? Image Source: https://accessventures.org/blog/demystifying-blockchain-adoption/ https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580497931517-AI70WB2AD9KASCDQ15G4/merchantconsole_bezel.jpg Works - Squarelink EventPass https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580510408910-HVELWHRVI1AR5YVBUDWT/hack.jpg Works - Squarelink EventPass - 1) venue check-in for hackers and sponsors Source: https://twitter.com/hashtag/ethboston https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580510665895-D7YIQOOWNG86O56BSIYU/foodpay.jpeg Works - Squarelink EventPass - 2) a payment system for vendors to create invoice and attendants to pay for their food. Source: https://twitter.com/hashtag/thealexpatin https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580510255052-U5LR02ASJOI6EIQ3X1NE/woworkshops.png Works - Squarelink EventPass - 3) workshop registration Source: https://blog.enigma.co/community-update-enigmas-ethboston-trip-report-9bfb79faa782 https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580595968561-C5ETV0TT3EDGCSH5SVSO/5.jpg Works - Squarelink EventPass Examples of business goals aligned with my responsibilities https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580596464836-03KB7A3DYT9PL6KMIU5H/onboarding+flow+-+attendees.jpg Works - Squarelink EventPass https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580596497559-5PTTRH7WVSKQMKF9JAO7/eventpass+QR.jpeg Works - Squarelink EventPass https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580597457225-QKHAU0XWZUSR1XQ2A8QT/user+flow+interactive.jpg Works - Squarelink EventPass https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580669716566-4LWBBGEJQ2DYIISY9NQI/9.jpg Works - Squarelink EventPass MVP https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580669565083-4EJKVF1NLP6FPBPTC98W/card+sorting.jpg Works - Squarelink EventPass Card Sorting https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580670020731-TIZCF6PYKLI8RN13CVGG/13.jpg Works - Squarelink EventPass Sample low-fidelity wireframing https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580670088884-RGI3A113LBLKX1IWC4VS/15.jpg Works - Squarelink EventPass High-fidelity wireframes https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580670521758-RRGM1ZQTYNPFB22WPZ6N/foodpay.jpeg Works - Squarelink EventPass https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1580670531334-2GOBTGUD2EPF92F129N6/Merchant+Console_Tx+confirmation+screen.png Works - Squarelink EventPass https://www.bohyunkim-ux.com/ui-challenge daily 0.75 2020-05-12 https://www.bohyunkim-ux.com/ui-challenge/wayfair-keyword-search monthly 0.5 2020-04-29 https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1586985372559-JWZSXMXWP0I6GQTQ93C9/brooke-lark-W1B2LpQOBxA-unsplash.jpg UI Challenge - Keyword Search for Wayfair Mobile - Challenge When it comes to shopping online for furniture and home goods, customers expect their experience to emulate that of in-store shopping. Because of the cost, longevity and decorative nature, retailers are struggling to deliver a comprehensive, streamlined shopping experience. According to 1010data, Wayfair alone has dominated about 35% of the market in 2019. This unparalleled success has been possible because it offers a large selection that is impossible to replicate in stores and, in addition, it provides a seamless search and filter experience that caters to most, if not all, types of customers and their needs. How can Wayfair enhance its search and filter method to help customers find products more effectively? https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1586986047992-2OE9NW2HX0PPPUJB9NMS/thumbnail.jpg UI Challenge - Keyword Search for Wayfair Mobile https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1586986233984-SG5FARG23EU3JV4AQEGE/Screen+Shot+2020-04-13+at+12.16.44+PM.png UI Challenge - Keyword Search for Wayfair Mobile https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1586986315216-PINE6TA3DYFWD96SZ2UT/Screen+Shot+2020-04-13+at+12.15.21+PM.png UI Challenge - Keyword Search for Wayfair Mobile https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1586986538890-DBJ0CJTV0BN0FLZKIDFA/Screen+Shot+2020-04-13+at+12.22.42+PM.png UI Challenge - Keyword Search for Wayfair Mobile Similar to the previous scenario, the customer has determined concrete/functional criteria (“washable” and “odor-free”) for the product type (i.e. rug) but encounters dead ends. She must either settle for other filters that seem “interesting” or manually go through the products one at a time. Her best bet is to look through the 117,470 results yielded from filtering her search by Rug Size because she is skeptical about the results yielded from her keyword search (i.e. “washable odor rug”). https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1586986514199-X4F6U0ONX74AB7ZL6VFL/Screen+Shot+2020-04-13+at+12.22.28+PM.png UI Challenge - Keyword Search for Wayfair Mobile As you can see above, when the customer has determined concrete/functional criteria (“quiet” and “for my baby”) for the product type (i.e. Humidifier), she encounters dead ends because there are no relevant filters that she could use to narrow her research. She ends up relying on external websites to make her decision, which leads to a time-consuming and frustrating experience. It would be convenient if she could find and apply these criteria in the “Features” section under Filters. https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588185514337-RKBP9T13VZY45XANB30Q/Screen+Shot+2020-04-29+at+2.38.17+PM.png UI Challenge - Keyword Search for Wayfair Mobile https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1586986978263-HB55RUOIJ4YR74WHO871/IMG_4319.jpg UI Challenge - Keyword Search for Wayfair Mobile - Paper Prototyping I created quick lo-fi wireframes to visualize the feasibility. https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1586987164875-8ORAI95Q84LSGPVJVSBG/Iterations.jpg UI Challenge - Keyword Search for Wayfair Mobile Designing on Figma https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1586987262411-BW1YYJHPH7APDYO64TAO/Screen+Shot+2020-04-13+at+4.29.57+PM.png UI Challenge - Keyword Search for Wayfair Mobile Assets Library https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1586987438953-SY25C3IMO063KGEZLCTB/SOlutions+Explained.jpg UI Challenge - Keyword Search for Wayfair Mobile https://www.bohyunkim-ux.com/ui-challenge/uber-eats monthly 0.5 2020-05-08 https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1587963920259-A1NDOHDKPWRV9EMNC4KA/Screen+Shot+2020-04-26+at+5.32.52+PM.png UI Challenge - Growing Loyal Users on UberEats Link to Original Source https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588098007150-VCRXVXFQFAQVNNI6OQ0C/Screen+Shot+2020-04-28+at+2.06.22+PM.png UI Challenge - Growing Loyal Users on UberEats (The New York Times, 2020) Link to Original Source https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1587963862103-G9YI8VNEVMSG5BABSRCQ/Screen+Shot+2020-04-26+at+5.21.22+PM.png UI Challenge - Growing Loyal Users on UberEats (Axios, 2020) Link to Original Source https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1587964381060-LP9WU615GDEVKZJFI9HE/user+persona.jpg UI Challenge - Growing Loyal Users on UberEats https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588006685344-W71BORMZGWDTUBYSDROK/user+flow.jpg UI Challenge - Growing Loyal Users on UberEats https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588009490247-YLQZCTKMFR02QJ99CPKP/competitive+landscape.jpg UI Challenge - Growing Loyal Users on UberEats https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588009820262-VT81CGEMAJ8RDLBGLFC4/solution+ideation.jpg UI Challenge - Growing Loyal Users on UberEats https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588013513873-STZDCXSX1GPDZRZWF5CB/simulation1.jpg UI Challenge - Growing Loyal Users on UberEats - Paper Prototyping I created quick lo-fi wireframes to visualize the feasibility. https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588022338520-D4OT1FJ3CWOC6ZT02FDC/simulation2.jpg UI Challenge - Growing Loyal Users on UberEats https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588023233470-QVSFFDTDPPZROK7ZZ3QE/IMG_4772.jpg UI Challenge - Growing Loyal Users on UberEats Lo-fi Wireframing https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588105016642-T7NZ92A7DHZXT1XWD225/UI+Library.jpg UI Challenge - Growing Loyal Users on UberEats https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588023293189-TAZTVAGM8AEOG89XG83D/IMG_4770.jpg UI Challenge - Growing Loyal Users on UberEats Sitemap https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588107227185-A7TD77VXBWRW6OTZLVUG/finalsolution1.png UI Challenge - Growing Loyal Users on UberEats https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1588107287004-2QQ92HBL5KI7P2Z1E2C3/finalsolution2.png UI Challenge - Growing Loyal Users on UberEats https://www.bohyunkim-ux.com/ui-challenge/amazon monthly 0.5 2020-05-14 https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1589063828025-BMIS1DMEHP11Z3LM2LY3/Screen+Shot+2020-05-09+at+6.36.32+PM.png UI Challenge - Donating clothing via Amazon Returns Link to Original Source https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1589064240829-CMKOX0P0SGLH4E8DOD3A/sojo_infographic.jpg UI Challenge - Donating clothing via Amazon Returns https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1589085856559-M4K5E3MT4QY7FDOA9R5G/Screen+Shot+2020-05-10+at+12.44.00+AM.png UI Challenge - Donating clothing via Amazon Returns https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1589145365254-VBX02NP45OU03CZVVF2F/amazon+second+chance.jpg UI Challenge - Donating clothing via Amazon Returns https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1589086073276-OTQLJFYMGLMFA6MK4YRV/amazon+wireframes.png UI Challenge - Donating clothing via Amazon Returns https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1589144400850-STWEUAY4MNVOEQ4132HZ/sitemap.jpg UI Challenge - Donating clothing via Amazon Returns https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1589174202689-0A0K6XX7Q5HZZJ6VAWWL/Solution+2.jpg UI Challenge - Donating clothing via Amazon Returns https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1589174169585-GEC7INPG51CBBIKDQ2K7/solution+1.jpg UI Challenge - Donating clothing via Amazon Returns https://images.squarespace-cdn.com/content/v1/5e31d548c0004f2eea205000/1589174236066-P7E8PHG9L234056Y0W57/Solution+3.jpg UI Challenge - Donating clothing via Amazon Returns